Oh the joy of clothes shopping. Why couldn't grocery shopping be more like clothes shopping? I got to thinking about this question, and wondered whether manufacturers and grocers could learn a thing or two from clothing retailers. Here are a few points I came up with....Here are a few things my favourite clothes store does well and how it could work at grocery!
Product at my favourite clothing store is always displayed prominently. This allows me to see, touch, and even try on the product!
1) Could manufacturers reduce the packaging and make the products themselves stand out more? It could be a great environmental move too with less wasted packaging.
Clothes are merchandised by outfit: this top, that skirt, this scarf, those tights & voila my 'Friday Night' outfit! I'll take it all!!
2) Wouldn't it be great if the grocery store had areas dedicated to meal solutions with all of the ingredients together?! I'll buy it all, and now I have my outfit and my dinner planned!
My favourite clothes store displays product perfectly in my line of vision, right between my knees and shoulders.
3) Grocers should do more merchandising in our site of vision. They have the right idea in fresh produce, now do more of that in other areas of the store.
Merchandise and displays are changed frequently at clothing stores.
4) You might point out that products are changed frequently at the grocery store too, but did anyone really notice? There is a big opportunity for the grocer who can do a better job displaying new items more prominently!
That's it for today, I think I will go shopping now! ; )
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