True or false? Every Marketer wants their brand to be on the shopping list? True! After all, the shopper is the gate-keeper to the elusive consumer.
How lists are developed, who prepares them, when, and why, is critical, but still not well understood by all Marketers. More importantly, with the increase in the number of shoppers making lists, and the focus on value, how is the shopping list changing?
And even if the product makes it to the list, how does the in-store environment influence the ultimate decision to purchase?
On this latter point, I enjoyed reading the following article about the importance of the marketer understanding how the environment impacts the shopping trip, please have a read - http://phenomenagroup.wordpress.com/2010/09/19/the-list/
But take note, it's still critical to get your brand or category on the shopping list.
With more people making lists, they are looking for short-cuts and ways to be more efficient. So create your own shopping list app, make your on-line sites better by streamlining planning and list making, and remember the shopper is the gate-keeper to your consumer...so get to know them better.
-31940-1.jpeg)
How lists are developed, who prepares them, when, and why, is critical, but still not well understood by all Marketers. More importantly, with the increase in the number of shoppers making lists, and the focus on value, how is the shopping list changing?
And even if the product makes it to the list, how does the in-store environment influence the ultimate decision to purchase?
On this latter point, I enjoyed reading the following article about the importance of the marketer understanding how the environment impacts the shopping trip, please have a read - http://phenomenagroup.wordpress.com/2010/09/19/the-list/
But take note, it's still critical to get your brand or category on the shopping list.
With more people making lists, they are looking for short-cuts and ways to be more efficient. So create your own shopping list app, make your on-line sites better by streamlining planning and list making, and remember the shopper is the gate-keeper to your consumer...so get to know them better.
-31940-1.jpeg)
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