Today I begin my blog! If you’re like me, you struggle finding information on the internet that relates specifically to your professional area. Well, today rather than look, I am creating it for myself! This blog targets what I was looking for...It’s a blog dedicated to giving YOU the consumer product goods professional information on shopper marketing, category management, trade marketing, consumer marketing, and anything else I hunt down that is available and applicable to your business!
THIS MIGHT BE INTERESTING TO YOU:
Just started reading the book SCORING POINTS - it’s about how TESCO learned to use it's customer loyalty information. It was the company, ‘dunnhumby’ that worked with Tesco to pioneer the use of the information (in fact working with TESCO is how dunnhumby came into being!). I’ll let you know if there is anything I think is of use in the book that can be applied to our jobs! Stay tuned.
As another point of interest, did you know that dunnhumby, in addition to it's work with TESCO, has done work with KROGER in the US, and yes, dunnhumby has just started doing business in CANADA. In November they signed a joint venture with METRO! Their offices in Canada are actually literally located within METRO's Offices. For those interested, they are also hiring!
As consumer goods professionals it will be interesting to see how this new agreement will impact METRO's Business!
That's it for today! Feel free to let me know your questions, or share information that you think is of interest to us - CONSUMER PRODUCTS GOODS PROFESSIONAL!
Hi
ReplyDeleteAs a fellow blogger and creator of on-line articles I wanted to let you know I'd dropped by your blog (via a comment on LinkedIn). I always appreciated it when people let me know I wasn't talking to myself in the early days!
Tesco has recently started to apply its ClubCard customer data in its insurance products to offer varying discounts based on purchase behaviour (so it is being claimed).
I contributed to an article on the subject that should be appearing in the UK's Sunday Times (and will probably find its way onto their website if you're curious).
All the best
Philip