I was out in the grocery stores, and was thinking about this experience versus the extreme...the speciality shop...
Speciality shops I can think of off the top of my head are...
1) Butcher's
2) Bakeries
3) Ice Cream or Gelato Bars
4) Chocolatiers
5) Charcuteries
6) Cheese shops
7) Coffee shops
8) Pasta shops
9) Fruit and Vegetable stands
10) Fish shops
11) My favourite : )...wine shops
12) My son's favourite - candy shop!
Contrasting this with my experience in a typical grocery store, well, as you can imagine, it doesn't deliver the same experience. The only sections where Grocer's have made an effort in a consistent way is with the:
1) Bakery
2) Fish
3) Fruits/Vegetables
4) Charcuterie
Opportunity
There is a BIG opportunity for Retail to redefine the centre of the store (to truly pantry items) and bring some of the indulgent 'foodie' sections to life! Have you seen the typical in-aisle candy section!!! What about the in-aisle chocolate? BORING!!! Do you really think that these sections need be treated with the same hand as canned goods, and toilet paper? I have seen a few efforts to do a better a job with this but there is a great deal of room for improvement. And I am not talking about putting up signage in-aisle!! Grocery Retailers should consider bringing these shop experiences to life with the categories where it is no-brainer like with chocolate/candy/coffee.
Can't wait to shop when this happens!
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